Built by builders

Your unfair advantage starts here.

We build websites, AI tools, and custom software for contractors and developers — built by a team that knows both construction and code.

Minneapolis, MN
The Problem

Sound familiar?

You hired the $500/hour consultant who'd never heard of a soffit. He delivered a strategy deck. You needed a website.

Your nephew who “knows computers” said he'd have it done in a week. That was six months ago. The staging site is still lorem ipsum.

You tried doing it yourself at 11pm after a 10-hour day pouring concrete. You got as far as picking a Squarespace template before you fell asleep.

Meanwhile, you're quoting from memory, your crew is texting you updates you'll never find again, and your “website” is a Facebook page from 2019.

Your business is built. Your tech isn't. That's what we fix.

What We Build

Three ways to work with us. Priced up front.

The Foundation

A real website in 48 hours.

You need a site that makes you look as good as your work. We build you a clean, professional brochure site — your name, your services, your photos, a contact form — and have it live before your next bid goes out. No templates. No DIY. Just done.

$97 setup + $47/mo
Cheaper than Squarespace. Better looking too.
Get Started →

AI-Powered Website

A site that works while you're on the jobsite.

Custom-built with AI tools embedded directly into it — lead capture, intake forms, automated follow-ups, estimating widgets, scheduling. Your site answers questions, qualifies prospects, and books work while you're hanging drywall. This is the site that makes your competitors wonder what software you're using.

$2k–$5k
Scoped and priced before we write a line of code.
Learn More →
Who This Is For

Built for two kinds of people.

The Tradesman Going Legit

You're a sub, trade, or small GC — and you're ready to look as good as your work.

1 to 10 employees. You've been running on referrals and word of mouth, but you know that's a ceiling. You don't have a website — or you have one that's embarrassing. You're quoting from your truck and managing your schedule in your head. You don't need a tech overhaul. You need a professional presence that matches the quality of what you actually build.

→ Start with The Foundation
The Developer Scaling Up

You're a developer or PM firm losing hours to manual everything.

5 to 20 person team. You've got tools, but they don't talk to each other. You're exporting CSVs from Procore, re-entering data into spreadsheets, building owner reports by hand every Friday, and tracking warranty items in email threads. You don't need another SaaS login. You need someone who understands your workflows and can build AI around them — and manage it going forward.

→ Custom AI tools are your move
The Process

How it works.

No 40-page proposals. No discovery phases that cost more than the project. No mystery pricing.

1

Tell us what's broken.

Fill out the form or shoot us an email. You don't need a perfect brief — just tell us where you're losing time, money, or sleep. We'll ask the right questions.

2

We scope it and price it.

You get a clear proposal with a fixed price before we start. No hourly surprises. No 'it depends.' We agree on what done looks like before anyone writes a line of code.

3

We build it and hand you the keys.

We deliver on time. You own everything — code, content, domain, data. We stick around for support and iteration, but there's no hostage situation. It's yours.

Plain Talk

What we're not.

A design agency that added “AI” to their pitch deck last quarter.

We’ve been building with AI since before it was a line item.

An offshore dev shop copy-pasting templates.

Everything is custom. Built in Minneapolis. Built for your business.

A consultant who delivers a 40-page deck and disappears.

We deliver working software. Not recommendations about working software.

A software company that’s never seen a jobsite.

We’ve been on both sides of the table. That’s the whole point.

A platform that holds your website hostage.

You own what we build. Walk away anytime — it’s yours.

We're the tech partner you wish you'd had three projects ago.

Get Started

Let's build something.

Fill out the form and we'll get back to you within one business day. No sales call required just to get a straight answer.

We don’t do “circle back.” We do “it’s done.”

You own what we build. No hostage situations.

Fair prices, told to you up front.

We speak jobsite and JavaScript.